The Engaging Brand

The Engaging Brand


526 Lessons of Frugal Innovation From Emerging Markets

March 23, 2015

What can we learn from frugal innovation in the emerging markets?


Is there a danger that abundance means that businesses ignore frugal innovation?


Anna Farmery talks to Ted Talks speaker Navi Radjou about how doing more with less. Navi explains the frugal economy and how we can learn from the emerging markets to make the most from our technological advances.