The Engaging Brand

Today I talk with Robert Kaplan, who is the Baker Foundation Professor at Harvard Business School and who along with David Norton wrote the historic Balanced Scorecard business book and now has written the Execution Premium which gives a 6 step guide of how to link strategy to operations for competitive advantage.You can find more of his word from the Harvard Business website. We discuss

• Is it more difficult managing strategy in a matrix organisation versus the older style command and control leadership structure?
• The importance of understanding your business vision and mission.
• The difference between a business mission and vision statement.
• Why complacency is often the enemy of strong strategy.
• Does strategy evolve or do events trigger the need for strategic reviews?
• The balance between operational review and strategic review.
• How to cope with economic slowdowns successfully.
• The importance of the learning from and adapting with the strategy

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