Today I talk with Dr Nora Barnes who is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Dr Barnes has recently published along with Eric MattsonA Study in Social Media usage in corporations. Dr Barnes talks to me about the study and covers

• What did the study consist of and why did the study on social media take place?
• Why has the growth in the Inc 500 companies been larger than the Fortune 500
• The diversity of industries who are incorporating social media.
• Why social networking is the most used social media tool?
• Are companies using social media tools internally as well as externally?
• Why is the familiarity with Wiki's so low?
• Why online video is popular as a marketing tool?
• Why is there a gap between perceived importance to strategy - seen as very important, to the adoption to social media as an engagement tool?
• Are businesses not familiar with social media or just not familiar with how to use it as part of their marketing strategy?
• How podcasting is growing in usage.
• Why are charitable organisations taking up social media quicker than corporations?
• Are there lessons for business from the charitable marketing campaigns?
• Should companies be using social media for engagement or is it a fad?

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