Show 509 - Design Thinking Behind Well Designed Products

The Engaging Brand

October 27, 2014

What is the best design thinking process to create a well designed product through the eyes of the consumer?

Is design misunderstood?
Why is design thinking changing and what has caused it?
How great design thinking looks at utility not just the artefact.
The 4 step design thinking process.
How to find out what product you truly create and what market you are in.
How insight should not be reenforcement of your thinking?
How to use behavioural research to understand the utility element behind a well designed product.

Leeds,UK

The Engaging Brand hosted by Anna Farmery