The Engaging Brand

The Engaging Brand


Show 506 - Marketing Insights For Targeting LGBT market

October 06, 2014

How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market.



  • Is the LGBT a specific market - should we treat it differently?
  • Aren't the same marketing techniques relevant to any target market?
  • Why LGBT marketing is about just making everything pink!
  • Tips for LGBT marketing that shows authenticity.
  • The importance of self confidence in marketing.
  • The power of social networking within LGBT marketing.
  • How Facebook is a great geo targeting tool.
  • The importance of partnerships in LGBT marketing.
  • Is the LGBT spending higher per person?
  • How marketers can get it wrong?

Remember you can grab a copy of From Busy-ness to Business in 30 Days! (Social Mastery Book)ir?t=mabelandharry-21&l=as2&o=2&a=B00KBWQYEI - the ebook that accompanies this show.