The Engaging Brand

Today I am joined by Geoff Livingston who writes the Buzz Bin blog and has also written a book called Now is Gone. Unfortunately Skype was playing up at my end...don't you just love technology! I have shortened my questions to get rid of as much of my tinny voice as possible and I hope it doesn't detract from the conversation as Geoff talks us through

• What are the rules of engagement
• How community has changed
• Are companies entering social media for the right reasons
• Where does social media belong ? Is it a communication tool or a customer service initiative?
• Do you need a PR strategy?
• How important is social media training within business?
• Have we reached a plateau.....is there a trick to differentiating yourself from competitors?
• The 3 aspects of branding

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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