The Engaging Brand

Have you wondered how you can run a business on the principles of Web 2.0 and social media ? This is an interview with Tom Nixon of Nixon McInnes a social media agency that has a refreshingly "engaging" approach to employees and building an internal brand that is totally aligned with the external brand. Tom talks about

• How they have an open management policy
• How they use social media to run their company
• How they give a personality to their brand
• How they are decentralising their operations to give flexible working
• How they manage in a knowledge economy
• How these new management techniques fit within the legislation

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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