On today's show Anna Farmery talks to Nathan Furr, Assistant Professor of Entrepreneurship, Marriott School of Management, Brigham Young University about The Innovators Method.

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• How business needs a holistic method for improving innovation.
  
• When we live in an uncertain world, we need a different set of business tools to ensure their innovation succeeds.
  
• What are the types of uncertainty that the Innovators Method needs to consider?
  
• Are we in danger of turning innovation into a process rather than embrace the entrepreneurial spirit?
  
• Why the business model for the innovation should come at the end of the innovation process.
  
• Is there enough innovation on the business models themselves?
  
• What is the bigger driver of uncertainty - digital technology or the emergence of the B.R.I.C.S countries?