The Engaging Brand

The Engaging Brand


Show 499 -Find The Human Side of Your Business Podcast

August 17, 2014

Ted Coine and Mark Babbitt join me, Anna Farmery, to talk about the human side of business in this weeks business podcast.


We discuss



  1. How the human business has more than one side.
  2. The element of trust in a human business.
  3. How the social age is about bringing back individuality.
  4. How building customer trust needs the trust to be built inside the business first.
  5. The mistakes businesses make on creating a trust culture.
  6. The relationship between business and society on reaffirming trustworthy leadership.
  7. How to measure the trust in the business.
  8. Do customer ambassadors choose us or do we choose them?
  9. Do we focus enough on getting the right customers?
  10. How to get the right talent to improve your business.