I am joined by Ade McCormack of Auridian who has just written The IT Value Stack which gives a framework into how IT needs to evolve to from a cost to a value creator. You can visit his IT Value Stack blog here.  He talks about how to engage IT and also how IT can engage with the business. We cover

1. How the role of service departments is changing within business
2. Why IT should be part of the strategy setting
3. The balance between strategic and day to day delivery of IT
4. Is social media increasing the knowledge of consumers of IT and is this a benefit or a drawback for IT departments
5. How people need entwine strategy, process and people
6. How the skills sets are changing for the IT department
7. The importance of technology management
8. How to engage IT people to improve the service level
9. How IT can help with knowledge management
10. What is the difference between an IT department in the corporate world and the innovative start ups from Silicon Valley
11. Could the web kill the IT department in the future

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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