The Engaging Brand

The Engaging Brand


Podcast 494 - How Do We Create "Sticky" Branding

July 13, 2014


  • Why a brand or branding is about what you believe your customer experience to be.
  • As a small business isn't it about just getting things done rather than business visions, missions and strategic direction? Isn't that corporate speak?
  • Thinking about sticky branding and how they achieve something different in customer experience.
  • Are words undervalued? How web copy plays an important role in creating sticky branding.
  • How to explain what you do in 10 words or less and reduce your bounce rate.
  • Quick tip on understanding your unique selling point.
  • How to determine your market niche.
  • How the role of the small business owner's personality can be at the core of sticky branding.