The Engaging Brand

The Engaging Brand


Show 492 - Navigating Business Ideas to Market

June 28, 2014

How do we get an business idea through it's First Mile?



  • Is a start up business a small version of a big company?
  • Should even a small business have launch manuals for ideas?
  • Where is the line between business as a vehicle for business ideas and innovation as a stand alone concept?
  • What is the purpose of a business?
  • The 3 questions you need to ask before launching a business idea?
  • Innovation around how an idea is launched to the market can be even more popular than the business idea itself.
  • How do you convince the business about your business idea?




The Engaging Brand listener of the week, chosen from anyone who shared about the show with their social networks, is Petra Kosovic from Poland.


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