The Engaging Brand

The Engaging Brand


Show 491 - How Small Business Beats the Competition

June 21, 2014

  • What is the secret sauce for small businesses success?
  • How small business can make the best decisions on pricing.
  • How the customer can tell you the right price.
  • How to get freedom from cost plus pricing?
  • How can you charge different pricing to customers.
  • The trade off between margin and volume - how to make more money as a small business.
  • How to improve your negotiating position.
  • How to dare to charge your customers more

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