The Engaging Brand

The Engaging Brand


Show 456 - Meeting The Relentless Challenges of Leadership

October 13, 2013


This week The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips sees Anna Farmery speaking with Professor Joseph Badarecco, Shad Professor of Business Ethics at Harvard Business School.


We talk about




  • Has business changed it's role in society and expecially what is the role of markets in society.
  • Has the role of markets been created by design or has it filled a void in the societal/policital arena.
  • How to know whether you are grappling with the fundamental problems?
  • Can hierarchical business structures embrace choice?
  • Are we moving from hierarchy of people to hierarchy of networks?
  • How the world wide web is the new invisible hand magnifying market forces.
  • Asking ourselves - what am I accountable for?
  • The need to look at the historical perspective - to look past the last 50 years to take a market view.
  • How to make critical decisions.
  • Encouraging bad decision making - short term and easy to change because of the era of uncertainty
  • Why leaders lead.....not despite the struggle but because of the struggle, its just that the struggle has to feel worthwhile.
  • Can business learn from terrorist groups - i.e the fluidity of networks of power?

AJ_My Tweets is the listener of the week and  was chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!











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