A different kind of interview this week, as I am joined by Mike O'Hara of Voices in Business, who describes himself as podcaster, musician and social media junkie and he joins me to talk about the music industry and what lessons can we learn in terms of

Engaging an audience

Can marketing learn from the chorus or the "hook" of a song

Building a community

The power of the human voice

Lessons for using social media

A different take on engagement but one that hopefully inspire you to think about how the music industry use techniques to engage consumers and what lessons can we take into the business world. I also mention an email that I got from Karen Skidmore who helps women create successful home based businesses. called Candocanbe.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.