The Engaging Brand

Show 442 - How to write a story for your brand

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The Engaging Brand

Anna Farmery

Leeds,UK

Description: The Engaging Brand hosted by Anna Farmery

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Show 442 - How to write a story for your brand

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Anna Farmery talks with Jim SIgnorelli about storybranding and his model of writing a story for your brand. Marketing in business is about connection just like in the film industry...Jim talks us through how stories are created in business which resonate with customers.

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