The Engaging Brand

The Engaging Brand


Show 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur

March 24, 2013

 


Welcome back to The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips but before we start...


The listener of the week and winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! -  is Erica Lee who joined the Google + group. Today Anna Farmery talks to Guy Kawasaki about being an Author, Publisher, Entrepreneur



  • Will self publishing merge with publishing eventually?
  • Is the book author the best person to know how to market a book?
  • The publisher/ author relationship
  • How you need to be a business entrepreneur before being an author?
  • Is the speed in publishing driven by the business model?
  • How the age of mobile is effecting the book industry and creating much greater niche markets
  • Google+ - is this the full house of social networking tools?
  • What Google+ offers author, publishers and entrepreneurs?
  • Does self publishing help less known people or do you still need to be a popular web personality before publication?
  • The role of curation in social media.
  • How there is an art in curation for brand marketing.
  • How curation can help an author create credibility.
  • The aim of the Google+ page of Author, Publisher and Entrepreneur.
  • Which is the best self publishing platform - Kindle!
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