The Engaging Brand

The Engaging Brand


Show 426 - 5 Aspects of Playing to Win

March 18, 2013


Welcome to The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips. In this episode Roger Martin talks with Anna Farmery to discuss Playing to Win




  • How business strategy requires making explicit choices
  • How to make the right career choice through making the right choices on business strategy.
  • Is strategy used by small businesses enough?
  • Strategy and small business planning.
  • What is strategic planning?
  • The 5 aspects of strategic planning?
  • Is winning always about the aim of the business plan getting to you to number 1?
  • What being a market leader actually means..
  • Is the Internet a geographical territory or a distribution channel for marketing strategies?
  • Forget the % growth plan..put customer first and see what that will give you in growth.
  • How revenue is outside your control....it is given to you by the customer.
  • What if core capabilities are not where your customer needs them to be?
  • How management systems can be catalyst for communication.
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My email is anna@theengagingbrand.com or you can join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.