The Engaging Brand

Today is the second part of my interview with Ian Buckingham who is the Founder of Bring Yourself to Work and the author of Brand Engagement.

In the first part of the interview last week, Ian talked about the Hero's Journey, reflections on values and also about the measurement of engagement. In this second part Ian talks about what is employee engagement, the need to see employees as human beings with personal needs and also how you can create engagement.

For more about The Engaging Brand check out the blog