The Engaging Brand

Show #142 - Brand Engagement Pt1

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Anna Farmery

Leeds,UK

Description: Best business interviews on marketing, social media and leadership

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Show #142 - Brand Engagement Pt1
Today I am joined by Ian Buckingham who is the Founder of Bring Yourself to Work and the author of Brand Engagement. This show is the first part of the interview, in which Ian talks about a concept called the Hero's Journey, Values and also about the measurement of engagement. Remember check out The Engaging Brand blog for more on Anna's daily thoughts
Released February 06, 2008 Comments »

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