The Engaging Brand

The Engaging Brand
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Anna Farmery

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The Engaging Brand for leaders and managers who want a powerful personal leadership brand, improving their career prospects and building an employer brand to attract talent to their business

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Show #142 - Brand Engagement Pt1

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Today I am joined by Ian Buckingham who is the Founder of Bring Yourself to Work and the author of Brand Engagement.

This show is the first part of the interview, in which Ian talks about a concept called the Hero's Journey, Values and also about the measurement of engagement.

Remember check out The Engaging Brand blog for more on Anna's daily thoughts 

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