Welcome to the latest and free brand marketing tips but before we start...
Joining bestselling books on business innovation:
- The concept of the 6 laws of subtraction.
- Case studies on how to take away complexity to increase business value
- Are we overwhelmed with choice of "things" rather than choice of customer experiences?
- How brands are brains!
- How to subtract the obvious and add the meaningful to create simplicity in business
- Is simplicity the complexity of business!
- How the balancing act between simplicity and complexity...is elegance....and how the use of the diamond analogy can help you understand it.
- How the web interface...needs to embrace the ideas of patterns but also incorporate a degree of unusual design that surprises the customer.
- How imagination is the mortar to hold ideas together.....but whose imagination? The reader or the creator?
- How telling a story should leave a gap..for the reader or listener to fill in based on their experience
- How brands and consumers need constraints to be creative?
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