The Engaging Brand

Podcast 416 - Laws of Subtraction


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The Engaging Brand

Anna Farmery


Description: The Engaging Brand hosted by Anna Farmery

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Podcast 416 - Laws of Subtraction

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Welcome to the latest and free brand marketing tips but before we start...

Joining bestselling books on business innovation:

  • The concept of the 6 laws of subtraction.
  • Case studies on how to take away complexity to increase business value
  • Are we overwhelmed with choice of "things" rather than choice of customer experiences?
  • How brands are brains!
  • How to subtract the obvious and add the meaningful to create simplicity in business
  • Is simplicity the complexity of business!
  • How the balancing act between simplicity and elegance....and how the use of the diamond analogy can help you understand it.
  • How the web interface...needs to embrace the ideas of patterns but also incorporate a degree of unusual design that surprises the customer.
  • How imagination is the mortar to hold ideas together.....but whose imagination? The reader or the creator?
  • How telling a story should leave a gap..for the reader or listener to fill in based on their experience
  • How brands and consumers need constraints to be creative?

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