The Engaging Brand

Today Anna Farmery talks with Lewis Green who has just written a book called Lead with Your Heart. Lewis talks about

• The link between engaging people and increasing profits.
• The importance of putting the customer at the heart of your strategy, and giving employees the freedom to deliver a great customer experience
• The importance of recruiting to values
• The importance of good causes to your business to connect with your consumers.

If you would like to listen to the first interview with Lewis on Corporate Social Responsibility then click here.

In the meantime, how much do you put people at the heart of your personal brand strategy, how much do you put people at the heart of what you want to achieve in your business?

If you have feedback on the show,visit The Engaging Brand blog, e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.