The Engaging Brand

Show #139 - Owning Your Brand

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Anna Farmery

Leeds,UK

Description: Best business interviews on marketing, social media and leadership

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Show #139 - Owning Your Brand
Mike Wagner from The White Rabbit Group joins me to talk about branding and the importance of owning your brand. He talks through his approach of making promises and ensuring that they are followed through within the business world. This interview was based on a blog post on The Engaging Brand called Why Business Leaders Should Love 2008
Released January 25, 2008 Comments »

« Show 138 - Building a Community

Show # 140 - Why Putting People First Is The Right Strategy »

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