The Engaging Brand

Welcome to The Engaging Brand podcast covering social media, business ideas and brand marketing tips .

First up, this week's 'listener of the week' winning an Engaging Brand goodie bag, is Dennis Kitching who gave a like on the Facebook Page. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!

Today Phi McKinney, innovation consultant, former Chief Technology Officer of HP'S Personal System Group and host to one of the earliest podcast that I ever listened to...Killer Innovations....joins me Anna Farmery to talk about

• Why is there an innovation gap between how people see it as important and the skills needed to achieve it?
• Can you manage innovation as a process? Or does innovation need innovative thinking!
• How innovation is about looking at a problem from an angle that no one else has looked from.
• What questions should you ask yourself to think "Beyond the Obvious"
• How watching how the customer shops can inspire innovation.
• How to 'watch' the customer buy when you are dealing on the web.
• How do you balance delivering the operational short term profit targets and spend time on long term innovation?
• The 70:20:10 model of Innovation at HP
• His thoughts on HP looking at consumer 3D printing - how will that affect the business model.
• Does there need to be innovative thinking in the supply chain for a truly social business, embracing potentially new technology?
• The importance of a leader mentoring others to pay it forward.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+