The Engaging Brand

Engaging Brand Podcast 411 - Killer Innovations

Share!

Share this Podcast

MyCast

MyCast

MyCast Subscription

The Engaging Brand

Anna Farmery

Leeds,UK

Description: The Engaging Brand hosted by Anna Farmery

Now Playing

Engaging Brand Podcast 411 - Killer Innovations

Play Download media

Welcome to brand marketing tips .

First up, this week's 'listener of the week' winning an Engaging Brand podcast to say a BIG thank you from me!

Today Anna Farmery to talk about

  • Why is there an innovation gap between how people see it as important and the skills needed to achieve it?
  • Can you manage innovation as a process? Or does innovation need innovative thinking!
  • How innovation is about looking at a problem from an angle that no one else has looked from.
  • What questions should you ask yourself to think "Beyond the Obvious"
  • How watching how the customer shops can inspire innovation.
  • How to 'watch' the customer buy when you are dealing on the web.
  • How do you balance delivering the operational short term profit targets and spend time on long term innovation?
  • The 70:20:10 model of Innovation at HP
  • His thoughts on HP looking at consumer 3D printing - how will that affect the business model.
  • Does there need to be innovative thinking in the supply chain for a truly social business, embracing potentially new technology?
  • The importance of a leader mentoring others to pay it forward.

I love to hear your thoughts so email me, Google+

Comments

Average Rating

5 stars
4 stars
3 stars
2 stars
1 star
(0 ratings)