The Engaging Brand

David Maister talks to us about his latest book Strategy and the Fat Smoker.

David with his normal humour talks about how it is not the strategy that makes a business successful, it is the commitment and resilience of the leadership. We also talk about how relationships are changing within business and how to create strong relationships for business success. 

I also ask for your favourite 3 epsiodes of The Engaging Brand, email me at anna@theengagingbrand.com

Happy New Year