The Engaging Brand

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, sees Michael Slind  joins Anna Farmery to discuss  the shift to organisational conversations. We discuss

• The four elements of managing communication in a conversational world
• How do you retain the qualities of a small business when your business grows
• How it's not about physical distance, it's about emotional distance.
• Is it about informalising traditional communication or formalising the grapevine?
• How the grapevine is often more honest - but it is an important part of the information
• How not only do the words matter....the person saying them...matter
• How you need a filter for the pipeline of ideas
• It's not just the idea that is important, it is the concept of having the conversation about the idea that is just as critical
• How technology doesn't make you interactive, interactivity is about culture
• Are their different style of conversations in business just as there is in your personal life?
• Is communication always remain a problem - because it can never catch up with technology?

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