The Engaging Brand

Show # 131 - How Successful People Think Differently

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The Engaging Brand

Anna Farmery

Leeds,UK

Description: Best business interviews on marketing, social media and leadership

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Show # 131 - How Successful People Think Differently

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Roger Martin explains how integrative thinking is the bedrock of successful thinkers. He gives examples from his book The Opposable Mind on how people have created new successful marketing, and communication plans by thinking in a different way

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