The Engaging Brand

This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is an interview with Tomio Taki - the man behind Anne Klein Company and Donna Karan International.

Donna Karan said of Tomio

“I don’t think I’d be where I am today without Tomio Taki.”- Donna Karan

Tomio talks with podcast host  Anna Farmery to discuss ZENNOVATION , a book in which he reveals the experiences that shaped his business philosophy.

• 3 Tips to Continuing Success - be prepared, know your enemy, without a loser there is no winner
• How to take a risk as a small business
• How to cope with competition and economic changes, building an even stranger brand
• The need to know what your secondary product is, in case your products don't work
• How the early requirement of taking on family responsibility helped to give him the strength to think independently and be successful in business
• The creation of the DKNY brand with Anne Klein - the difference between starting a business and growing a brand
• How Western leaders need to embrace humility.
• The story of the saw! How a saw shows you there is always more than one way to achieve your goals

You can email Tomio with any questions at Tomio Taki

or email me, anna@theengagingbrand.com, join me on twitter or Google+