The Engaging Brand

Rohit Bhargava  joins Anna Farmery to discuss  LIKEONOMICS on this week's The Engaging Brand podcast which covers social media, business ideas and brand marketing tips.

• How likeability is an ability to be liked....so how do you ensure it gets translated into being liked?
• The likeability gap - how its others that determine whether you are liked or not.
• How often likeability is not about being perfect...do we aim to be too perfect?
• The importance of a screw up in social marketing!
• Has 'like' become a commodity or currency on the social web?
• How likeonomics is based on T.R.U.T.H
• Is it harder to be truthful when there is little market differentiation?
• Is truth possible when it is so subjective?
• How marketing too often tries to trigger belief rather than triggering action.
• How there is a time element to relevance.....in marketing.
• The likeonomics presentation

Remember you can email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+