The Engaging Brand

The Engaging Brand podcast - 5 times nominated best podcast for business - is ready this week,  covering social media, business ideas and brand marketing tips.

Tom Fishburne - the marketoonist joins me - Anna Farmery to discuss

• Social media marketing using cartoon drawings
• What is content marketing and how cartoons are a mix of fun and insight.
• The balance of the signature of the cartoonmaker and the brand.
• Can drawing cartoons be used for serious messages?
• Why cartoonmakers put the punchline on the right
• How to draw cartoons in brand marketing that tell a story in one visual image.
• Are cartoonmakers trying to tell a story or provide a catalyst for me to tell the my own story.
• Is the cartoon a social object or a vehicle for a social object per Hugh Macleod?
• If brand marketers don't know their social object could the cartoon replace it?
• Thoughts on why pinterest is succeeding