The Engaging Brand

The Engaging Brand business and marketing podcast is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Peter Sander joins Anna Farmery to discuss

• Why did the world need Steve Jobs?
• The concept of 'real artists ship'
• Why most businesses look at leadership as a process?
• Why the tyrannical side of Steve Jobs
• How to create a consensus of vision rather than a consensus decision
• How inventions are only innovation when they are marketable
• The concept of deep needs
• Look underneath the surface of customer needs
• Looking at the boundaries, fringes of the market and make that mainstream!
• The juxtaposition of a being a detailed visionary
• How the Apple presentations showed his love for his product - and if you are not in love how is anyone else going to be?
• How the Apple presentation was as much for the internal communication as the external audience

Remember to e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

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