The Engaging Brand

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Andrea Kates joins Anna Farmery to discuss

• Why you should be finding your next...rather than looking at the past, in business
• What is the business genome?
• Is there one business genome or a collective genome based on the leadership.
• Why you should take a fresh look rather purely rely on the data.
• How to look outside your industry for new ideas
• 4 steps of developing the business genome - sort, match, hybridise, adapt and thrive
• Why you should use your hunches rather than always data.
• How do you ensure that you match what your business genome should be rather than what you want it to be?
• Are there a risks from new thinking as well as opportunities?
• Is the secret sauce relevant across products rather than the product itself?
• What are the elements of your business genome?
• Take the diagnostic test online to find your next?
• How you turn from looking back to looking forward - trendability is the most important factor!

Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

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