The Engaging Brand

Mike Essex joins Anna Farmery to talk about Free Stuff Everyday. They discuss

• What is the definition of 'free'?
• What consitutes value for a business which markets through freebies?
• How to find the right people to give 'free stuff' to?
• How best to raise money for charity.
• Is marketing with freebies as relevant to B2B as well as B2C?
• Why to create a persona...
• Is there a hiearchy of benefits you can offer people?
• How to give a balanced product review.
• How to ensure your brand does not stand for free or giveaway, retaining its true brand value.

Thoughts? Then e-mail me at anna@theengagingbrand.com or join me on twitter.