The Engaging Brand

Show 343 - Marketing with Freebies

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The Engaging Brand

Anna Farmery

Leeds,UK

Description: Best business interviews on marketing, social media and leadership

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Show 343 - Marketing with Freebies

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Mike Essex joins Anna Farmery to talk about Free Stuff Everyday. They discuss

  • What is the definition of 'free'?image from 4.bp.blogspot.com
  • What consitutes value for a business which markets through freebies?
  • How to find the right people to give 'free stuff' to?
  • How best to raise money for charity.
  • Is marketing with freebies as relevant to B2B as well as B2C?
  • Why to create a persona...
  • Is there a hiearchy of benefits you can offer people?
  • How to give a balanced product review.
  • How to ensure your brand does not stand for free or giveaway, retaining its true brand value.

Thoughts? Then e-mail me at anna@theengagingbrand.com or join me on twitter.

 

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