The Engaging Brand

Leslie Crutchfield joins Anna Farmery to talk about her new book Do More Than Give and how doing good can be a successful business model. Anna asks

• How philanthropy is more than giving money if you want to change the world
• Is philanthropy defined as giving money or is it how we define it?
• The history of philanthropy
• How philanthropy can be a successful business model
• The inefficiency of making money
• The example of a waste company in Bangledesh as a business model.
• How there needs to be a social business model
• The role of social media
• How giving expertise can be so much better than giving money
• How Mars are sharing expertise to benefit the world
• How you can give in your own locality even in a small way

Would love to hear your thoughts so e-mail me at anna@theengagingbrand.com or join me on twitter.