The Engaging Brand

Andy Stefanovich joins Anna Farmery to talk about new business book on innovation, Look at More including

• How important is mood for creativity
• What makes a mood good or bad?
• 3 Ways to change your mood
• How to make a question provocative in a good way?
• Devils advocate vs Angels advocate
• The power of the question 'What don't we know'
• When you take people out of their environment to change their thinking is it a short term fix?
• Can noise always be good in the office - how to make office noise a positive aspect of the office.
• How a newspaper publisher promotes creatively his news stories.
• How to promote wool on a restricted budget, which takes the breath away.
• How creativity can flow in hard times
• Feel free to email Andy at Prophet with any questions

Would love to hear your feedback on the show or topics that you would like me to cover so feel free to e-mail me at anna@theengagingbrand.com or join me on twitter.