The Engaging Brand

Alina Wheeler who works with leaders to accelerate brand clarity, awareness, and loyalty joins Anna Farmery to talk about the fundamentals of branding from her new business book, Brand Atlas

• What is the future of business books?
• The 1st paragraph generation.
• The importance of short sound bites in a social media world.
• How technology has become so provocative.
• Do customers tell the truth on values?
• Is social media trying to provoke customers out of their predictable nature?
• Traits of great brand builders
• The importance of Maslow's hierarchy of needs on branding
• What are the branding fundamentals?
• The 4 key questions of branding :- Who are you? Who needs to know? Why should they care? How will they find out?

Would love to hear your thoughts so e-mail me at anna@theengagingbrand.com or join me on twitter.