The Engaging Brand

Anna Farmery asks Simon Mainwaring, one of the world’s foremost experts on branding and social media, about aspects of his new business book, We First including

• How we can make sense from how the connected world is developing and the substantive social change.
• Is social media creating a new style welfare state in which companies are becoming an architect of social change
• Are government and philanthropy just stretched or broken?
• Social media may have given people tools for change, but has it given them the power to create that change - or do they need business?
• How consumers may have opportunity but they are also becoming more passive - can you find a way of helping consumers become better citizens?
• Is there a further benefit for companies - can they use it to social network or collaborate with other industries, to develop new solutions.
• How IBM sees social media as an investment in the community not just an expenditure
• Difference between connecting people around common social values and creating action based on that connection.
• How the best part of social media is peaceful change

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