The Engaging Brand

Pam Lockard of DMN 3 talks to Anna Farmery about what she learned from compilinginterviews with 25 of the marketing leaders from around the world. It is interesting to see what profiles in marketing can show us about what makes a successful leader..We talk about

• How to learn from other leaders
• How successful people learn from history
• The importance of humility in leadership
• Whether marketing leaders see social media as a communication tool or a new marketing subset.
• The importance of numbers in marketing
• How successful marketing leaders have a rounded personality
• Is social media now traditional marketing!
• How utility is the new creativity.

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Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter.