The Engaging Brand

Anna Farmery talks to Jeff Linkner about Disciplined Dreaming. He explains

• Why jazz is similar to creativity
• The importance of 'contrast' in business
• How creative is not always about creativity but often just about getting out of your present zone.
• How to help people warm up their creative brains at the start of a meeting
• How to persuade non creatives to give it a try!
• Is there a difference between problem solving and creativity?
• When should you move from creativity to delivery?
• Asking the question - what if the customer was your boss?
• The 3 phrases all business people should ask...why? what if? and why not?
• The importance of walking in the customers shoes.
• How to make off site meetings inspirational.
• The trick to associative thinking

You can always e-mail me at anna@theengagingbrand.com or join me on twitter.