The Engaging Brand

Anna Farmery talks to  Patty Azzarello who became the youngest general manager at Hewlett-Packard at the age of 33,  a CEO at 38 to talk to us about the transformational difference between working hard and succeeding. Patty shares her ideas from "RISE: How to be really successful AND like your life." We talk about

• How being successful is not about doing a good job but about how to break through the barriers of your job.
• How no one cares about how much work you do, but about what they recognise as value.
• It is about adding enough value - but why just enough, and how do you how much is enough.
• 10 steps to ruthless priorities
• What do you do if your boss does not set you very good objectives.
• How a clueless boss can be a good boss.
• Personal branding and how it is about your behaviors.
• What is the networking paradox? The idea of giving not taking.

Let me know your thoughts  -  e-mail me at anna@theengagingbrand.com or join me on twitter.