The Engaging Brand

Steven Rosenbaum of Magnify.Net joins  Anna Farmery on The Engaging Brand podcast to talk about Curation Nation his new social media book.

The discussion covers

• How the quality of curation needs to evolve for each audience
• How business needs to understand the difference between curation and editing
• Is curation subjective or objective?
• Is curation an expression of your personal brand or an art in itself?
• Is curation a premium form of creation?
• How will content need to evolve to cope with the evolving world of curation.
• Are we moving from mediocrity to meritocracy on social media?
• Does curation need a storyline?
• Is curation a business model by which you monetise the audience not the product?
• Will curation need regulation in the future?

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