The Engaging Brand

Show 371 of The Engaging Brand business and marketing podcast is ready and talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!

Scott Anthony joins Anna Farmery to discuss The Little Black Book of Innovation

• The paradox of innovation - the optimism of the word and yet the stress it causes
• How to look at innovation
• The idea of "thunk' value
• How we all have to find our inner salesperson
• Is outsourcing market research a bad idea?
• Thoughts on how market research is limited
• How pace is a key ingredient of innovation
• Breaking innovation into discovering opportunities, blueprinting the ideas, assessing/testing the ideas and moving forward
• The difficulty in translating research into an idea
• How to avoid making a simple idea, complex
• How to test the idea without just validating your thoughts
• Remember innovation needs to follow through to your internal process and business model

Feel free to share your thoughts -   e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message atThe Engaging Brand Fan Page or join me on to discuss it on Google+

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