The debate on short versus long email copy still goes on today…Solo ad specialists and biz opp scammers insist short is best.Direct response email marketers continue to claim long email copy makes more sales.Who’s right?

Seriously… Are you lying to me? Is your list lying to you? Do you know the “tell all” signs which secretly reveal the truth… without your list saying a thing? I’m talking about Email Forensic Science today .

This is part 2 of my 9th MarketingSherpa Email Summit review on my weekly Breakthrough Email Marketing show Watch it now in the video below! Don’t miss an episode of my Breakthrough Email Marketing Show! Click here to Subscribe to my show on iTunes… =)...

MarketingSherpa had its 9th annual Email Summit, and this was my 9th time attending… (Yes, it’s that good!).MECLABS also had its email messaging optimization and landing page optimization workshops.Get the inside scoop from someone who was there along ...

This is a gripping tale of two ambitious email marketers who wanted to “crush” it for an affiliate contest.The product was called SkyBuilder.They both had access to the same resource that could make or break their results.What happened will shock you.

2013 was a big year for me with email marketing. Sent over 500 million emails in niches like weight loss and supplements, make money online and golf. Generated multiple 7 figures in sales. Even have actual numbers from results versus flat out lying lik...

Open tracking in email just got more interesting. Gmail is now displaying images by default. Should you use images in your emails? Will Gmail’s changes affect open rate tracking? Find out in today’s episode of the Breakthrough Email Marketing Show.

Should you use images in your emails? Will Gmail's changes affect open rate tracking? Find out in today's episode of the Breakthrough Email Marketing Show.