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The inimitable David Armano gave a great presentation on “social media” and it’s integration into businesses at the Social Fresh Conference. It is, in David’s usual style, extremely insightful and packed with valuable information.
I particularly think the portions of the presentation that deal with organizational culture are really key to the ultimate success or failure of a company’s ability to communicate through these new channels. As I have continually said, open cultures will ultimately win out, and Armano seems to support the same view point. I also like his assessment of the four core archetypes:
- The ecosystem and the power of connections
- A culture of the hivemind towards greater collaboration
- Dynamic, not static, communication, and
- Clear signals in your content
The integration of these archetypes into an organization’s culture result in the four most important areas of business:
- Innovation
- Improved collaborative processes
- Adaptable business process and of course
- Customer growth, retention and sustainability.
So, there’s the key. Grow these archetypes into core values at your organization and you’re well on your way to successful and effective communication.
I think my favorite of all in Armano’s deck is one of the last ones and it simply states:
“social” will be replaced by “it’s how we do business”. I couldn’t agree more!
Related posts:
- Social Media and Your Business
- Act like a startup
- Social Media is Not a Fad, It’s a Revolution!
- What the F**k is Social Media?
- ADP ’08: Driving Agile Transformation from the Top
