Digital Marketing Radio

Digital Marketing Radio


Latest Episodes

Quick message - Digital Marketing Radio on-hold for a while!
January 20, 2022

Hey there, David here -  I just wanted to record a quick message to say that Im taking a short break from recording episodes of Digital Marketing Radio.I want to focus on 2 other things at the moment...Firstly, Casting Cred, my podcast production ag

How do SEO and PR work together? With Dayana Mayfield
December 16, 2021

The chances are that youre either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of dri

What is the role of community in B2B marketing? With Joel Harrison from B2Bmarketing.net
December 14, 2021

The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable.But what about B2B? Were constantly told that B2B marketing is very different from B2C - and th

PODCAST ADVERTISING: Should your brand be advertising on podcasts?
November 03, 2021

Ive dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences.So what works best when it comes to advertising on podcasts is this som

What is automation in Google Ads and how does automation impact your paid search strategy? With Anu Adegbola
October 22, 2021

I remember using AdWords back in 2005. Paying pennies for all the traffic I desired. And all I had to do was select a target keyword phrase, write a simple ad, and click publish.But the sad thing is, 16 years later, thousands of marketers are still t

Podcast Interviewing Skills - with Andrew Warner from Mixergy
October 13, 2021

Content is at the heart of modern marketing mastership - and its very hard to continuously create great content without the help of others.And if youre able to persuade some of the leaders in your industry that its worthwhile granting you some of their

Is your email marketing strategy a bit of an afterthought? | Jenna Tiffany
October 06, 2021

Is your email marketing strategy a bit of an afterthought? Perhaps you dont consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy.In this, episode 265 of Digit

AUDIENCE RESEARCH: How to learn more about your audience and apply that information to get better marketing results – with Rand Fishkin
September 29, 2021

How much do you truly know about your audience and which message you should be providing specifically for them?On episode 264 of Digital Marketing Radio were looking at how to learn more about your ideal audience and how to use that information to delive

Out of Home Advertising: Why traditional and digital media marketing opportunities are converging - and how to take advantage - with Sam Mallikarjunan
September 22, 2021

Have you written off traditional media? Perhaps youve been focusing in on online traffic, not really considering that offline could be just as valuable.Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced

Podcast strategy: Where does a podcast fit into your content marketing mix? - with Jonny Ross
September 15, 2021

Are you thinking of starting a podcast?If so, what are your reasons for doing so?There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall cont