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Analytics aren't just for analysts anymore now that businesses are buying in to the value of their data. So SAS, a company that has made its mark in statistical analysis software, is connecting its products to a visual user interface designed to allow non-technical business users to work with data, too.

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SAS emphasizes speed in new analytics server, talks up visualization interface.

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SAS vice president of sales development and project management Randy Guard showed off an improved user interface and more capabilities for the Visual Analytics application last week at the company's Analytics 2012 and Professional Business Leadership conferences in Las Vegas. Guard said the new UI is meant to be "walk up and use" easy on the level of popular Web apps like Google and Facebook, because that's what customers have come to expect. Guard said coupled with the company's High Performance Analytic server, which creates a massively parallel processing environment that allows the Visual Analytic software to run SAS's complicated statistical models, the new UI will be the graphcial face of the company for several years to come. In this interview with Data Informed Staff Writer Ian B. Murphy, Guard discusses the Visual Analytics product, the announcement that the High Performance Analytic server will run on Hadoop, and why it's important to create visualization software with mobile devices in mind. (Podcast running time: 14:38)