The Curbside Investigator

Still more marketing as Scott talks about direct mailing and postcard marketing.  There's clients to be found, mined and farmed by sending letters and postcards to potential clients.  Scott touches on what works and what's important in this time tested advertising field...

I've spent that last couple of months talking about marketing for PI's and we've covered a variety of topics.  The Elevator Speech is the topic of this episode of  The Curbside Investigator and I've found lots of resources that Private Investigators can use to craft the perfect Elevator Speech...

Marketing is a touchy subject.  There's no doubt that everyone has there own ideas and theories and very often, those ideas are at odds with each other.  It's part skill, part innate ability and part voodoo.  No matter where it comes from, marketing is a vital piece of the business puzzle and PI'...

A recent forum post asked the question : How do you handle surveillance in hostile neighborhoods? I thought it was an important enough topic to discuss on the podcast as well as in the forum. Safety is paramount in this business and there's a few tips to remember if you want to stay safe and succ...

There's been quite a bit of discussion on minimum charges and surveillance billing.  Here's my opinion.

Don’t forget to add The Curbside Investigator (http://twitter.com/thecurbsidepi) to your Twitter Feed...

**UPDATE**  08/11/09  It looks the the Youtube video reference in this episode has been removed along with the entire account.  Good work everyone but I would have loved to have read the comments before it disappeared.  Keep me posted if you see anything like this again.

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I've been doing a lot of thinking about the type of marketing I do.  Much of it has been unsuccessful recently and it's time to throw it out to the listeners.  Tell me what YOU are doing to market in a slow economy...

Some items of interest mentioned in the podcast:

My Presidential bid is going well.

PI mistaken for turkey (http://www.uticaod.com/news/x726819725/Private-investigator-shot-after-being-mistaken-for-turkey)

USAPI product (http://www.usapi.org/store_knifes.asp) review...