The Curbside Investigator

I recently had the opportunity to gain a new client and lose one.  Find out why and in the process, you'll hopefully increase your business and learn from my mistakes.

 

There’s also a marketing update for those of you that are interested in how the new cards, postcards and marketing ideas are w...

Still more marketing as Scott talks about direct mailing and postcard marketing.  There's clients to be found, mined and farmed by sending letters and postcards to potential clients.  Scott touches on what works and what's important in this time tested advertising field...

I've spent that last couple of months talking about marketing for PI's and we've covered a variety of topics.  The Elevator Speech is the topic of this episode of  The Curbside Investigator and I've found lots of resources that Private Investigators can use to craft the perfect Elevator Speech...

Marketing is a touchy subject.  There's no doubt that everyone has there own ideas and theories and very often, those ideas are at odds with each other.  It's part skill, part innate ability and part voodoo.  No matter where it comes from, marketing is a vital piece of the business puzzle and PI'...

In this episode, Scott continues the discussion on marketing techniques.  This week, the focus is on presentations and seminars.  Giving a presentation or seminar to industry leaders, specifically in your area of expertise, is an excellent way to position yourself as a professional and an expert i...

In this episode, Scott discusses billing and rates.  It sounds rather dull but it's an important aspect to any business.  PI's can easily get stuck if they don't understand their costs and how to price their services...

In this episode, Scott waxes philosophically about the nature of surveillance. There's a point to the navel gazing however. The discussion revolves around the idea that we know more than we think we do and it's our own insecurities that prevent us from moving forward. That's a pretty highbrow con...

In this episode, Scott discusses the current state of the business here in Southern California and what it means to PI's around the country.  He also discusses a recent email he received from a listener.  Finally, there's some information on a super secret project...

Paul Jaeb of American Investigator Podcast! (http://www.americanprivateinvestigator.com/learn-about-asset-recovery-tools-industry-events-economic-status-of-investigative-niches-and-business-differentiation-tips/) interviewed me about the state of investigations here in Southern California.  It was...

Listener Neil had some questions as a newly licensed PI.  After talking with Neil, I realized that his questions were probably shared by many new PI's and definitely worth talking about.  We discussed liability, databases, and taking the conservative approach in order to stay out of trouble.  It'...