Moneyball for Marketing
Latest Episodes
Brian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization"
Brian King, VP Marketing of Cycle Gear: "Personal…
Kash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it”
Kash Shaikh, VP Marketing of Ruckus: “Tell it Bef…
Jonathan Martin, CMO of Pure Storage: “The Marketing Transition of the Century”
“I don’t need conjecture to say we’re probably in…
Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy”
Sydney Sloan, CMO of Al Fresco: “Lessons in Digit…
Jennifer Johnson, CMO of Tanium: “The Data Driven CMO”
Amidst an ecosystem containing multitudes of mart…
Marketing to Millennials with Steven Dupree, VP Marketing of SoFi
Millennials are both coveted and scorned by marke…
Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext
In the next 5 years, smart mobile devices are set…
Even Iconic Brands need to Innovate to Survive
There are few brands as globally recognized and s…
Understanding Customers Matters More than Ever
For the modern marketer, plentiful data tells the…