Moneyball for Marketing

Moneyball for Marketing


Latest Episodes

Brian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization"
May 12, 2016

Brian King, VP Marketing of Cycle Gear: "Personal…

Kash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it”
May 06, 2016

Kash Shaikh, VP Marketing of Ruckus: “Tell it Bef…

Jonathan Martin, CMO of Pure Storage: “The Marketing Transition of the Century”
April 27, 2016

“I don’t need conjecture to say we’re probably in…

Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy”
April 14, 2016

Sydney Sloan, CMO of Al Fresco: “Lessons in Digit…

Jennifer Johnson, CMO of Tanium: “The Data Driven CMO”
April 01, 2016

Amidst an ecosystem containing multitudes of mart…

Marketing to Millennials with Steven Dupree, VP Marketing of SoFi
March 15, 2016

Millennials are both coveted and scorned by marke…

Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext
March 09, 2016

In the next 5 years, smart mobile devices are set…

Even Iconic Brands need to Innovate to Survive
March 02, 2016

There are few brands as globally recognized and s…

The New Role of Marketing
February 24, 2016

In the digital age, the volume and variety of cha…

Understanding Customers Matters More than Ever
February 17, 2016

For the modern marketer, plentiful data tells the…