This week we feature a special guest, Melissa Lim, the MobileSleepDoc app CEO and Managing Partner. We’re focusing on the app history, marketing challenges Melissa faced when the app was released on a market and how mobile apps help people with a sleep...

App user behavior analysis it’s not an easy task, but when it comes to mobile game user behavior it’s when things become really complicated! There are only a few companies on the market that tackle this hard task and empower game developers with the ri...

What is the most important metric for you to measure as an app owner? It’s not how many installs your app is getting, it’s about engagement inside of the app! This week I’m talking to Dennis Mink, VP at Liftoff, Inc.

Apple Watch Notifications and Apple Watch as the rising smartwatch star are on the table for me and Spencer Burke to talk about this week. At the beginning of April Appboy announced the support for customizing both short-look and long-look Apple Watch ...

User feedback is highly beneficial and most valuable to mobile app owners. The range of use cases is very broad. Use cases range from deciding what app features should be improved or dropped to whether an app owner should display ads inside of an app t...

Quarterly, VisionMobile, the UK-based leading research company in the app economy, issues a comprehensive report that provides a snapshot of the mobile app world. This week we welcome back Mark Wilcox, Business Analyst at VisionMobile.

On this week episode I cover a number of mobile app marketing aspects with Charlyn Keating, the host of Appreneur Summit, mobile app & game developer. -   We talk about steps for an app developer to launch his mobile app on a market,

According to a recent VisionMobile whitepaper article, there are about 5.5 million app developers in the world. Global mobile ad spend is projected to reach $125 billion in 2018, this growth is fueled by an enormous number of mobile ad campaigns.

According to this year’s forecast, the video gaming industry will reach a $90 billion threshold. This week we welcome back Joost Van Dreunen, CEO of SuperDataResearch.com. The SuperDataResearch team specializes in digial game research as well as publis...

App Annie is the equivalent to ComScore for the mobile app ecosystem. During this episode we look at what the mobile app world looked like in 2014 with App Annie’s EVP Oliver Lo. On January 28th the company issued the App Annie Index: 2014 Retrospectiv...